Mitica vs Prima Frutta · Bay Area shelf head-to-head
Mitica and Prima Frutta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineupMitica sits further up the premium end
Mitica
Prima Frutta
63
brand power
11
50
products
2
12
categories
1
19
subcategories
2
16
grocers
2
$10.43
avg price
$4.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mitica▭ Prima Frutta
Distribution · 30% of score67·8
M
P
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prima Frutta
no top category Mitica doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mitica · Prima Frutta