Mitica vs Sante · Bay Area shelf head-to-head
Mitica and Sante, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineup
Mitica
Sante
63
brand power
11
50
products
2
12
categories
1
19
subcategories
2
16
grocers
2
$10.43
avg price
$7.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mitica▭ Sante
Distribution · 30% of score67·8
M
S
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mitica
only Sante
no top category Mitica doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mitica · Sante