Mitica vs We Love Jam · Bay Area shelf head-to-head
Mitica and We Love Jam, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineupWe Love Jam sits further up the premium end
Mitica
We Love Jam
63
brand power
11
50
products
3
12
categories
2
19
subcategories
2
16
grocers
3
$1.92
price per oz
$1.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mitica▭ We Love Jam
Distribution · 30% of score67·13
M
W
carried in 16 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score98·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only We Love Jam
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mitica · We Love Jam