Muso From Japan vs Primal Kitchen · Bay Area shelf head-to-head
Muso From Japan and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen fields the deeper lineupMuso From Japan sits further up the premium end
Muso From Japan
Primal Kitchen
64
brand power
63
28
products
85
11
categories
6
17
subcategories
31
19
grocers
19
$13.78
price per oz
79.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Muso From Japan▭ Primal Kitchen
Distribution · 30% of score79·79
M
carried in 19 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Muso From Japan
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Muso From Japan · Primal Kitchen