Mutti vs Pomì · Bay Area shelf head-to-head
Mutti and Pomì, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pomì carries more Brand PowerPomì sits further up the premium end
Mutti
Pomì
59
brand power
65
27
products
27
4
categories
5
7
subcategories
9
18
grocers
18
44.0¢
price per oz
30.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mutti▭ Pomì
Distribution · 30% of score75·75
P
carried in 18 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces10 vs 3 SKUs
only Mutti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mutti · Pomì
