Nabisco vs Annie's · Bay Area shelf head-to-head
Nabisco and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineup
Nabisco
Annie's
20
brand power
73
4
products
130
3
categories
21
3
grocers
21
$1.46
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nabisco▭ Annie's
Distribution · 30% of score13·88
N
carried in 3 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nabisco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nabisco · 0
no exclusive doors — everywhere Nabisco is, Annie's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nabisco · Annie's
