Nairn's vs Annie's · Bay Area shelf head-to-head
Nairn's and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupNairn's sits further up the premium end
Nairn's
Annie's
19
brand power
73
5
products
130
2
categories
21
7
grocers
21
$1.22
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nairn's▭ Annie's
Distribution · 30% of score29·88
N
carried in 7 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nairn's
no top category Annie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nairn's · 0
no exclusive doors — everywhere Nairn's is, Annie's is too.
only Annie's · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nairn's · Annie's
