Native Forest vs Reese's · Bay Area shelf head-to-head
Native Forest and Reese's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reese's carries more Brand PowerNative Forest is in more Bay Area grocersReese's fields the deeper lineupNative Forest sits further up the premium end
Native Forest
Reese's
55
brand power
64
25
products
93
5
categories
13
14
subcategories
20
17
grocers
16
36.3¢
price per fl oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Native Forest▭ Reese's
Distribution · 30% of score71·67
R
carried in 17 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Native Forest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Native Forest · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Native Forest · Reese's
