Navitas Organics vs Pacific Soul · Bay Area shelf head-to-head
Navitas Organics and Pacific Soul, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Navitas Organics carries more Brand PowerNavitas Organics is in more Bay Area grocersNavitas Organics fields the deeper lineupPacific Soul sits further up the premium end
Navitas Organics
Pacific Soul
57
brand power
22
27
products
10
11
categories
2
14
subcategories
3
14
grocers
1
$1.91
price per oz
$7.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Navitas Organics▭ Pacific Soul
Distribution · 30% of score58·4
P
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Navitas Organics
only Pacific Soul
no top category Navitas Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Navitas Organics · Pacific Soul
