Navitas Organics vs Solaray · Bay Area shelf head-to-head
Navitas Organics and Solaray, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Navitas Organics carries more Brand PowerNavitas Organics is in more Bay Area grocersNavitas Organics fields the deeper lineupSolaray sits further up the premium end
Navitas Organics
Solaray
57
brand power
37
27
products
3
11
categories
3
14
subcategories
3
14
grocers
2
$16.19
avg price
$28.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Navitas Organics▭ Solaray
Distribution · 30% of score58·8
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Drink Mixes1 vs 1 SKUs
1% of shelf
only Navitas Organics
only Solaray
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Navitas Organics · Solaray