Navitas Organics vs The Gfb · Bay Area shelf head-to-head
Navitas Organics and The Gfb, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Navitas Organics carries more Brand PowerNavitas Organics is in more Bay Area grocersNavitas Organics fields the deeper lineupNavitas Organics sits further up the premium end
Navitas Organics
The Gfb
57
brand power
36
27
products
18
11
categories
3
14
subcategories
3
14
grocers
8
$1.91
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Navitas Organics▭ The Gfb
Distribution · 30% of score58·33
T
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Navitas Organics
only The Gfb
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Navitas Organics · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Navitas Organics · The Gfb
