Newman's Own vs Organic Girl · Bay Area shelf head-to-head
Newman's Own and Organic Girl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own is in more Bay Area grocersNewman's Own fields the deeper lineupOrganic Girl sits further up the premium end
Newman's Own
Organic Girl
65
brand power
64
71
products
29
13
categories
1
20
subcategories
1
19
grocers
18
98.9¢
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Newman's Own▭ Organic Girl
Distribution · 30% of score79·75
carried in 19 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic Girl
no top category Newman's Own doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Newman's Own · Organic Girl