Newman's Own vs Skinnypop · Bay Area shelf head-to-head
Newman's Own and Skinnypop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineupSkinnypop sits further up the premium end
Newman's Own
Skinnypop
65
brand power
50
71
products
21
13
categories
2
19
grocers
15
98.9¢
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Newman's Own▭ Skinnypop
Distribution · 30% of score79·63
S
carried in 19 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Newman's Own
only Skinnypop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Newman's Own · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Newman's Own · Skinnypop
