Newman's Own vs Wish-bone · Bay Area shelf head-to-head
Newman's Own and Wish-bone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineup
Newman's Own
Wish-bone
65
brand power
29
71
products
13
13
categories
2
20
subcategories
6
19
grocers
6
37.3¢
price per fl oz
42.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Newman's Own▭ Wish-bone
Distribution · 30% of score79·25
W
carried in 19 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 1 SKUs
only Wish-bone
no top category Newman's Own doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Newman's Own · Wish-bone
