Nguyen Coffee Supply vs Starbucks · Bay Area shelf head-to-head
Nguyen Coffee Supply and Starbucks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocersStarbucks fields the deeper lineup
Nguyen Coffee Supply
Starbucks
24
brand power
58
8
products
139
2
categories
11
3
subcategories
14
3
grocers
13
60.5¢
price per fl oz
32.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nguyen Coffee Supply▭ Starbucks
Distribution · 30% of score13·54
N
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nguyen Coffee Supply
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nguyen Coffee Supply · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nguyen Coffee Supply · Starbucks
