Niman Ranch vs Volpi · Bay Area shelf head-to-head
Niman Ranch and Volpi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Niman Ranch carries more Brand PowerNiman Ranch is in more Bay Area grocersNiman Ranch fields the deeper lineup
Niman Ranch
Volpi
63
brand power
17
58
products
6
11
categories
3
30
subcategories
6
17
grocers
5
$1.25
price per oz
$2.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Niman Ranch▭ Volpi
Distribution · 30% of score71·21
V
carried in 17 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cured Meats2 vs 1 SKUs
only Volpi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Niman Ranch · Volpi