Now vs Trace Minerals · Bay Area shelf head-to-head
Now and Trace Minerals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Now carries more Brand PowerNow is in more Bay Area grocersNow fields the deeper lineupTrace Minerals sits further up the premium end
Now
Trace Minerals
50
brand power
34
75
products
5
14
categories
3
4
grocers
3
$2.95
price per fl oz
$5.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Now▭ Trace Minerals
Distribution · 30% of score17·13
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Now
only Trace Minerals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Now · 2
only Trace Minerals · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Now · Trace Minerals