Nuts On The Run vs Mitica · Bay Area shelf head-to-head
Nuts On The Run and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineup
Nuts On The Run
Mitica
13
brand power
63
3
products
50
2
categories
12
3
subcategories
19
1
grocers
16
$6.39
avg price
$10.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nuts On The Run▭ Mitica
Distribution · 30% of score4·67
N
M
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22·98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nuts On The Run
no top category Mitica doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nuts On The Run · Mitica