Oatly vs Califia Farms · Bay Area shelf head-to-head
Oatly and Califia Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerOatly is in more Bay Area grocersCalifia Farms fields the deeper lineupCalifia Farms sits further up the premium end
Oatly
Califia Farms
60
brand power
69
29
products
61
4
categories
11
4
subcategories
12
20
grocers
19
24.4¢
price per fl oz
19.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oatly▭ Califia Farms
Distribution · 30% of score83·79
carried in 20 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Creamers3 vs 19 SKUs
2% of shelf
only Oatly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oatly · Califia Farms
