Ocean's Halo vs Annie Chun's · Bay Area shelf head-to-head
Ocean's Halo and Annie Chun's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ocean's Halo carries more Brand PowerOcean's Halo is in more Bay Area grocersOcean's Halo fields the deeper lineupOcean's Halo sits further up the premium end
Ocean's Halo
Annie Chun's
56
brand power
29
25
products
22
12
categories
5
14
subcategories
7
13
grocers
9
$1.47
price per oz
78.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ocean's Halo▭ Annie Chun's
Distribution · 30% of score54·38
carried in 13 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals2 vs 4 SKUs
only Ocean's Halo
only Annie Chun's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ocean's Halo · Annie Chun's
