Ohsawa vs Kikkoman · Bay Area shelf head-to-head
Ohsawa and Kikkoman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineupOhsawa sits further up the premium end
Ohsawa
Kikkoman
40
brand power
64
15
products
66
8
categories
9
7
grocers
18
$1.92
price per fl oz
49.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ohsawa▭ Kikkoman
Distribution · 30% of score29·75
O
carried in 7 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ohsawa
only Kikkoman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ohsawa · 3
only Kikkoman · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ohsawa · Kikkoman
