Open Farm vs Open Nature · Bay Area shelf head-to-head
Open Farm and Open Nature, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Open Nature carries more Brand PowerOpen Nature fields the deeper lineupOpen Farm sits further up the premium end
Open Farm
Open Nature
37
brand power
51
33
products
122
3
categories
31
5
subcategories
34
2
grocers
2
$2.16
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Open Farm▭ Open Nature
Distribution · 30% of score8·8
O
carried in 2 of 24 Bay Area grocers·exclusive to Andronico's Community Markets
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cat Food9 vs 6 SKUs
2% of shelf
only Open Farm
no top category Open Nature doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Open Farm · 2
only Open Nature · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Open Farm · Open Nature
