Open Nature vs Open Farm · Bay Area shelf head-to-head
Open Nature and Open Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Open Nature carries more Brand PowerOpen Nature fields the deeper lineupOpen Farm sits further up the premium end
Open Nature
Open Farm
51
brand power
37
122
products
33
31
categories
3
34
subcategories
5
2
grocers
2
$1.57
price per oz
$2.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Open Nature▭ Open Farm
Distribution · 30% of score8·8
O
exclusive to Andronico's Community Markets·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cat Food6 vs 9 SKUs
O
1% of shelf
only Open Farm
no top category Open Nature doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Open Nature · 2
only Open Farm · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Open Nature · Open Farm
