Pasquier vs Starter Bakery · Bay Area shelf head-to-head
Pasquier and Starter Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pasquier is in more Bay Area grocersStarter Bakery fields the deeper lineup
Pasquier
Starter Bakery
49
brand power
51
20
products
36
7
categories
7
9
subcategories
14
12
grocers
8
$1.06
price per oz
42.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pasquier▭ Starter Bakery
Distribution · 30% of score50·33
P
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Bread7 vs 14 SKUs
P
1% of shelf
only Pasquier
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pasquier · Starter Bakery
