Pasta Etc. vs Rao's · Bay Area shelf head-to-head
Pasta Etc. and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupPasta Etc. sits further up the premium end
Pasta Etc.
Rao's
28
brand power
66
13
products
79
3
categories
6
8
subcategories
16
3
grocers
21
82.1¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pasta Etc.▭ Rao's
Distribution · 30% of score13·88
carried in 3 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces4 vs 31 SKUs
<1% of shelf
only Pasta Etc.
no top category Rao's doesn’t also play in.
only Rao's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pasta Etc. · 0
no exclusive doors — everywhere Pasta Etc. is, Rao's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pasta Etc. · Rao's
