Pepperidge Farm Goldfish vs Simple Mills · Bay Area shelf head-to-head
Pepperidge Farm Goldfish and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 10 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pepperidge Farm Goldfish
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Pepperidge Farm Goldfish is, Simple Mills is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepperidge Farm Goldfish · Simple Mills
