Perdue vs Kevin's Natural Foods · Bay Area shelf head-to-head
Perdue and Kevin's Natural Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevin's Natural Foods carries more Brand PowerKevin's Natural Foods is in more Bay Area grocersKevin's Natural Foods fields the deeper lineupKevin's Natural Foods sits further up the premium end
Perdue
Kevin's Natural Foods
51
brand power
59
29
products
51
6
categories
11
10
subcategories
19
6
grocers
13
59.0¢
price per oz
80.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Perdue▭ Kevin's Natural Foods
Distribution · 30% of score25·54
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Poultry4 vs 1 SKUs
2% of shelf
only Perdue
only Kevin's Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Perdue · 0
no exclusive doors — everywhere Perdue is, Kevin's Natural Foods is too.
only Kevin's Natural Foods · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Perdue · Kevin's Natural Foods
