Planters vs Sunridge Farms · Bay Area shelf head-to-head
Planters and Sunridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunridge Farms carries more Brand PowerSunridge Farms is in more Bay Area grocersSunridge Farms fields the deeper lineupSunridge Farms sits further up the premium end
Planters
Sunridge Farms
42
brand power
59
28
products
180
4
categories
17
7
subcategories
39
9
grocers
11
65.0¢
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Planters▭ Sunridge Farms
Distribution · 30% of score38·46
P
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Planters
only Sunridge Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Planters · 3
only Sunridge Farms · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Planters · Sunridge Farms
