Pomì vs Mutti · Bay Area shelf head-to-head
Pomì and Mutti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pomì carries more Brand PowerPomì sits further up the premium end
Pomì
Mutti
65
brand power
59
27
products
27
5
categories
4
9
subcategories
7
18
grocers
18
30.8¢
price per oz
44.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pomì▭ Mutti
Distribution · 30% of score75·75
P
carried in 18 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces3 vs 10 SKUs
P
<1% of shelf
only Mutti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pomì · Mutti
