Pompeian vs Spectrum · Bay Area shelf head-to-head
Pompeian and Spectrum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spectrum carries more Brand PowerSpectrum is in more Bay Area grocersSpectrum fields the deeper lineup
Pompeian
Spectrum
25
brand power
61
9
products
38
2
categories
7
4
subcategories
17
5
grocers
19
$14.09
avg price
$15.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pompeian▭ Spectrum
Distribution · 30% of score21·79
P
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 4 SKUs
P
only Pompeian
no top category Spectrum doesn’t also play in.
only Spectrum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pompeian · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pompeian · Spectrum
