Raw Farm vs Organic Valley® · Bay Area shelf head-to-head
Raw Farm and Organic Valley®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineup
Raw Farm
Organic Valley®
29
brand power
69
11
products
103
7
categories
15
8
subcategories
30
5
grocers
19
$1.10
price per oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Raw Farm▭ Organic Valley®
Distribution · 30% of score21·79
R
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Raw Farm
only Organic Valley®
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Raw Farm · 2
only Organic Valley® · 16
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Raw Farm · Organic Valley®
