Ritrovo vs Italian Harvest · Bay Area shelf head-to-head
Ritrovo and Italian Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Italian Harvest fields the deeper lineupRitrovo sits further up the premium end
Ritrovo
Italian Harvest
33
brand power
33
11
products
25
8
categories
9
8
subcategories
15
4
grocers
4
$1.91
price per oz
81.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ritrovo▭ Italian Harvest
Distribution · 30% of score17·17
I
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ritrovo
only Italian Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ritrovo · 2
only Italian Harvest · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ritrovo · Italian Harvest
