Roland Foods vs Thai Kitchen · Bay Area shelf head-to-head
Roland Foods and Thai Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thai Kitchen carries more Brand PowerThai Kitchen is in more Bay Area grocersRoland Foods fields the deeper lineupThai Kitchen sits further up the premium end
Roland Foods
Thai Kitchen
51
brand power
61
56
products
20
19
categories
8
32
subcategories
11
11
grocers
20
78.6¢
price per oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roland Foods▭ Thai Kitchen
Distribution · 30% of score46·83
T
carried in 11 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Noodles3 vs 4 SKUs
1% of shelf
only Roland Foods
only Thai Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roland Foods · 0
no exclusive doors — everywhere Roland Foods is, Thai Kitchen is too.
only Thai Kitchen · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roland Foods · Thai Kitchen
