S&w vs Cento · Bay Area shelf head-to-head
S&w and Cento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cento carries more Brand PowerCento is in more Bay Area grocersCento fields the deeper lineupCento sits further up the premium end
S&w
Cento
44
brand power
53
30
products
50
3
categories
13
10
subcategories
23
10
grocers
12
17.1¢
price per oz
64.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ S&w▭ Cento
Distribution · 30% of score42·50
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Beans20 vs 4 SKUs
only S&w
no top category Cento doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only S&w · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: S&w · Cento
