S&w vs Essential Everyday · Bay Area shelf head-to-head
S&w and Essential Everyday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerS&w is in more Bay Area grocersEssential Everyday fields the deeper lineup
S&w
Essential Everyday
44
brand power
58
30
products
214
3
categories
44
10
subcategories
57
10
grocers
8
17.1¢
price per oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ S&w▭ Essential Everyday
Distribution · 30% of score42·33
E
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only S&w
no top category Essential Everyday doesn’t also play in.
only Essential Everyday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Essential Everyday · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: S&w · Essential Everyday
