Sante vs Mitica · Bay Area shelf head-to-head
Sante and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineup
Sante
Mitica
11
brand power
63
2
products
50
1
categories
12
2
subcategories
19
2
grocers
16
$7.34
avg price
$10.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sante▭ Mitica
Distribution · 30% of score8·67
S
M
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15·98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sante
no top category Mitica doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sante · Mitica