Scott's Food Products vs Mccormick · Bay Area shelf head-to-head
Scott's Food Products and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineup
Scott's Food Products
Mccormick
26
brand power
66
9
products
209
4
categories
16
4
subcategories
60
3
grocers
13
$11.17
avg price
$6.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Scott's Food Products▭ Mccormick
Distribution · 30% of score13·54
S
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Scott's Food Products
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Scott's Food Products · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Scott's Food Products · Mccormick
