Simple Mills vs Pepperidge Farm Goldfish · Bay Area shelf head-to-head
Simple Mills and Pepperidge Farm Goldfish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineupSimple Mills sits further up the premium end
Simple Mills
Pepperidge Farm Goldfish
71
brand power
44
75
products
39
13
categories
3
22
grocers
10
$1.36
price per oz
74.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simple Mills▭ Pepperidge Farm Goldfish
Distribution · 30% of score92·42
carried in 22 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks1 vs 1 SKUs
<1% of shelf
only Simple Mills
only Pepperidge Farm Goldfish
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simple Mills · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simple Mills · Pepperidge Farm Goldfish
