Sinbad Specialty Foods vs Urban Remedy · Bay Area shelf head-to-head
Sinbad Specialty Foods and Urban Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urban Remedy carries more Brand PowerUrban Remedy is in more Bay Area grocersUrban Remedy fields the deeper lineupUrban Remedy sits further up the premium end
Sinbad Specialty Foods
Urban Remedy
30
brand power
59
12
products
65
3
categories
21
4
subcategories
21
2
grocers
8
80.4¢
price per oz
$2.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sinbad Specialty Foods▭ Urban Remedy
Distribution · 30% of score8·33
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sinbad Specialty Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sinbad Specialty Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sinbad Specialty Foods · Urban Remedy
