Lining them up…

So Delicious vs Forager Project · Bay Area shelf head-to-head

So Delicious and Forager Project, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.

So Delicious carries more Brand PowerSo Delicious is in more Bay Area grocersSo Delicious fields the deeper lineupForager Project sits further up the premium end

So Delicious

Forager Project

brand power

products

Brand Power, component by component

the same four weighted signals scored on both brands’ own pages.

▬ So Delicious▭ Forager Project

Distribution · 30% of score83·75

carried in 20 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers

Depth

Contested categories

categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.

Canned & Jarred7 vs 1 SKUs

14% of shelf

2% of shelf

↳ Coconut Milk 23% · 3%

Creamers5 vs 6 SKUs

3% of shelf

only So Delicious

Frozen Foods Toppings

only Forager Project

Fermented Dairy Protein Drinks Chips Health Drinks Plant-Based Milk Coffee Dairy Alternatives

Doors

who stocks each brand right now · shared, and each brand’s exclusive doors.

both brands

Andronico's Community Markets Berkeley Bowl Bi-Rite Market Canyon Market Community Market CA Driver's Market Fairfax Market Falletti Foods Gus's Community Market Luke's Local Mill Valley Market Mollie Stone's Markets Pacific Market Rainbow Grocery Cooperative

Head to head

each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.

So Delicious Dairy Free Coconut Milk Yogurt Alternative, Vanilla, Vegan, Non-GMO Project Verified, 5.3 oz.

$2.29

Forager Project Organic Cashew & Coconut Milk Yogurt, Vanilla Bean

$1.89

So Delicious Dairy Free Coconut Milk Vanilla Yogurt Alternative

$7.69

both sides measured by the same instruments on the same shelves · see each brand’s full page: So Delicious · Forager Project