Starbucks vs Stumptown · Bay Area shelf head-to-head
Starbucks and Stumptown, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks fields the deeper lineupStumptown sits further up the premium end
Starbucks
Stumptown
58
brand power
45
139
products
24
11
categories
1
14
subcategories
3
13
grocers
13
32.3¢
price per fl oz
57.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starbucks▭ Stumptown
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Starbucks
only Stumptown
no top category Starbucks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Starbucks · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starbucks · Stumptown
