Stonewall Kitchen vs Tracklements · Bay Area shelf head-to-head
Stonewall Kitchen and Tracklements, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stonewall Kitchen carries more Brand PowerTracklements is in more Bay Area grocersStonewall Kitchen fields the deeper lineup
Stonewall Kitchen
Tracklements
53
brand power
33
178
products
10
25
categories
4
42
subcategories
5
6
grocers
9
$1.13
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stonewall Kitchen▭ Tracklements
Distribution · 30% of score25·38
T
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stonewall Kitchen
only Tracklements
no top category Stonewall Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Stonewall Kitchen · 3
only Tracklements · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stonewall Kitchen · Tracklements
