Straus Family Creamery vs Tillamook · Bay Area shelf head-to-head
Straus Family Creamery and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook fields the deeper lineupStraus Family Creamery sits further up the premium end
Straus Family Creamery
Tillamook
65
brand power
67
44
products
127
9
categories
6
11
subcategories
21
20
grocers
20
39.6¢
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Straus Family Creamery▭ Tillamook
Distribution · 30% of score83·83
carried in 20 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Ice Cream21 vs 40 SKUs
2% of shelf
only Straus Family Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Straus Family Creamery · Tillamook
