Sun Tropics vs Simple Mills · Bay Area shelf head-to-head
Sun Tropics and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineupSimple Mills sits further up the premium end
Sun Tropics
Simple Mills
45
brand power
71
15
products
75
6
categories
13
13
grocers
22
$1.19
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Tropics▭ Simple Mills
Distribution · 30% of score54·92
carried in 13 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cookies1 vs 16 SKUs
<1% of shelf
only Sun Tropics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Tropics · Simple Mills
