Sweet Loren's vs Pillsbury · Bay Area shelf head-to-head
Sweet Loren's and Pillsbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pillsbury carries more Brand PowerPillsbury is in more Bay Area grocersPillsbury fields the deeper lineup
Sweet Loren's
Pillsbury
45
brand power
72
15
products
74
4
categories
10
4
subcategories
14
8
grocers
12
31.1¢
price per oz
36.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Loren's▭ Pillsbury
Distribution · 30% of score33·50
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cookie Dough10 vs 10 SKUs
15% of shelf
only Sweet Loren's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sweet Loren's · 4
only Pillsbury · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Loren's · Pillsbury
