The Good Bean vs Mitica · Bay Area shelf head-to-head
The Good Bean and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineup
The Good Bean
Mitica
17
brand power
63
4
products
50
3
categories
12
3
subcategories
19
3
grocers
16
$6.84
avg price
$10.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Good Bean▭ Mitica
Distribution · 30% of score13·67
T
M
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score28·98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Good Bean
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Good Bean · 0
no exclusive doors — everywhere The Good Bean is, Mitica is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Good Bean · Mitica