Totino's vs Annie's · Bay Area shelf head-to-head
Totino's and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupAnnie's sits further up the premium end
Totino's
Annie's
29
brand power
73
12
products
130
2
categories
21
6
grocers
21
27.9¢
price per item
98.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Totino's▭ Annie's
Distribution · 30% of score25·88
T
carried in 6 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Totino's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Totino's · 1
only Annie's · 16
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Totino's · Annie's
