Tracklements vs Stonewall Kitchen · Bay Area shelf head-to-head
Tracklements and Stonewall Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stonewall Kitchen carries more Brand PowerTracklements is in more Bay Area grocersStonewall Kitchen fields the deeper lineup
Tracklements
Stonewall Kitchen
33
brand power
53
10
products
178
4
categories
25
5
subcategories
42
9
grocers
6
$1.38
price per oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tracklements▭ Stonewall Kitchen
Distribution · 30% of score38·25
T
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tracklements
no top category Stonewall Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tracklements · 6
only Stonewall Kitchen · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tracklements · Stonewall Kitchen
