Upton's Naturals vs Abbot's · Bay Area shelf head-to-head
Upton's Naturals and Abbot's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Upton's Naturals carries more Brand PowerUpton's Naturals fields the deeper lineupAbbot's sits further up the premium end
Upton's Naturals
Abbot's
57
brand power
40
23
products
8
8
categories
4
8
subcategories
5
9
grocers
9
96.0¢
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Upton's Naturals▭ Abbot's
Distribution · 30% of score38·38
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives4 vs 3 SKUs
3% of shelf
only Upton's Naturals
only Abbot's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Upton's Naturals · 2
only Abbot's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Upton's Naturals · Abbot's
