Upton's Naturals vs Lightlife · Bay Area shelf head-to-head
Upton's Naturals and Lightlife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lightlife is in more Bay Area grocersUpton's Naturals fields the deeper lineupUpton's Naturals sits further up the premium end
Upton's Naturals
Lightlife
57
brand power
55
23
products
13
8
categories
6
9
grocers
13
96.0¢
price per oz
83.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Upton's Naturals▭ Lightlife
Distribution · 30% of score38·54
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives4 vs 3 SKUs
3% of shelf
only Upton's Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Upton's Naturals · 0
no exclusive doors — everywhere Upton's Naturals is, Lightlife is too.
only Lightlife · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Upton's Naturals · Lightlife
